HP's objective is to ensure its customers are satisfied with its products and services. Surveys confirm that product reliability remains the most important aspect of quality: a solution should always be available when you need it. However, customers also increasingly expect quality in non-product related fields such as deliveries, support and communication.HP products and services are designed to maximize quality and customer satisfaction. HP has also put a comprehensive process in place to collect customer feedback and instigate improvements on an ongoing basis. The result of this complete quality system is exceptional peace of mind for HP customers as well as low "Total Cost Of Ownership".