About Dustin Expo

Dustin annually organizes Dustin Expo in Stockholm. The fair is a meeting place for everyone looking for new IT inspiration and the possibility to experience the latest within smart gadgets, home electronics and IT services & solutions. During three eventful days Dustin’s foremost manufacturers gather at Ericsson Globe. The first two days are aimed at businesses, mixing products and services with inspirational lectures, while the third day focuses on consumers. The much-appreciated combination of exciting products, seminars on current issues and expert advice has made Dustin Expo the IT event of the year in the Nordic countries. Each year, Dustin Expo attracts thousands of visitors. March 2020 will be the 19th anniversary of the fair.

For you as an exhibitor

Your participation at Dustin Expo comprises of all three days (Thursday–Saturday) and constitutes a perfect opportunity for strengthening your relationship to both businesses and customers. The fair is a unique opportunity to show your latest product news and IT solutions to the right audience. No matter what size your company is, you get the chance to inspire, educate and create purchasing interest in customers from all segments.

News 2020

  • For Dustin Expo 2020 we are going paperless by launching the Expo App allowing you to access a wide range of functions to easily communicate, inform and interact with the attendees.
  • We have extended our promotion packages and add on menu with fun and colorful marketing activities.
  • A food court will offer delicious meals throughout the event. Food vouchers will be included in the booth rates (amount depended on the size of the booth).
  • Beata Wickblom is again trusted with the role of moderator.
  • Our first keynote speaker is Jonas Kjellberg. Serial entrepreneur, investor and author, Jonas Kjellberg is the former Managing Director of Skype and was part of the founding team - a simple, innovative idea that has gone on to revolutionize the telecommunications sector. As a commanding keynote speaker, he addresses all aspects of contemporary business in the tech sector and beyond.

We are looking forward to arranging and exceeding expectations for Dustin Expo 2020 together with you.
In order to guarantee a place at Dustin Expo, we need you request to participate by the 17th of December 2019.

Register your booth request here.

See you in Ericsson Globe, March 19–21 2020!

The booth price includes all three days of the fair. Included in the price are white booth walls, a carpet, one 10A electricity outlet and one spotlight (200 Watts) per 4 m², logotype + company information on the Expo web page and Expo app as well as participation at the Expo After Work.

Booth Rates Expo 2020

Booth

Size

Price

Food vouchers

Bronze

Ca 9m2 SEK 55 000 6

Silver

Ca 15m2 SEK 80 000 9

Gold

Ca 20m2 SEK 100 000 12

Ruby

Ca 25m2 SEK 125 000 15

Emerald

Ca 30m2 SEK 140 000 18

Diamond

Ca 40m2 SEK 175 000 21

Diamond Plus

Ca 72m2 SEK 295 000 30

Register your booth request here.

The following conditions apply when Dustin has approved your booking:

  • All rates are stated in SEK, excl. VAT.
  • Cancellations of participation can be made at no cost prior to the last date for applications (17th of December 2019).
  • Cancellations of participation made between 17th of December 2019 and 13th of January 2020 will be charged with 50% of the confirmed costs.
  • Cancellations of participation made after 13th of January 2020 will be charged with 100% of the confirmed cost.
  • Unapproved absence from either of the fair days will incur a penalty charge equivalent to 100% of the stand cost in addition to the regular stand cost.
  • Unannounced failure to show up or to complete the execution of the fair, will incur a penalty charge equivalent to 100% of the stand cost in addition to the regular stand cost.
  • All invoices will be due 31st January 2020.
  • Please observe: in case of subsequent alterations of invoices, a fixed amount of SEK 2.500 ex VAT will be charged.
  • Third-party billing can be requested and needs to be confirmed latest 31st January 2020.

Highlight your Expo 2020 participation with a promotion package

With all the buzz on the Expo floor, it’s important to catch the attention of visitors. We offer a wide range of exciting possibilities, both prior to the fair and onsite at Ericsson Globe, for you as an exhibitor to promote your company. If you book one of our popular promotion packages, your company will get extra visibility allowing for visitors to be encouraged to come to your booth.

You’re welcome to contact Martha Helke to book your marketing package as detailed below or to get more information about the activities included. We’ll be happy to give tips and advice on marketing activities that could highlight your company in the best possible way.

Please note! Limited number; first-come, first-served basis. We do not adjust package prices if you wish to abstain from a particular activity.

Register your promotion package request here.

Small package

Available for all booth sizes; cost is SEK 12,000.

Your company logo is displayed in four mailouts to companies and consumers

Your company will be displayed as selected exhibitor in all our mailouts about Dustin Expo to customers. Before the trade fair, we send a total of three mailouts to companies and consumers. After the trade fair, we send a follow-up mailout to all the companies and consumers who visited Dustin Expo 2020.

Your company logo is displayed on LCD screens in the Dustin Business Center

Under the heading “Meet Our Partners”, your company logo will be displayed in a loop on screens serving our Business Center on Sveavägen 44 during our promotion of Dustin Expo in the three weeks leading up to it. Around 50,000 people pass the business center every day and your company logo will be displayed there for 21 days.

Direct advertising aimed to visitors of Dustin Expo 2019

Your company logo will be among the selected exhibitors displayed in the direct advertising mailout to all customers who visited the Dustin Expo 2019.

Your company logo is displayed in advertising on public transport

Your company logo will be among the selected exhibitors displayed in advertising for Dustin Expo in the underground, commuter trains and buses during the week before the fair. The VAC reach of this advertising campaign is over 800,000.

<

Large package

Only available for booth sizes Ruby and above; cost is SEK 55,000.
Please note! Limited number; first-come, first-served basis.

Your company logo is displayed in four mailouts to companies and consumers

Your company will be displayed as selected exhibitor in all our mailouts about Dustin Expo to customers. Before the trade fair, we send a total of three mailouts to companies and consumers. After the trade fair, we send a follow-up mailout to all the companies and consumers who visited Dustin Expo 2020.

Your company logo is displayed on LCD screens in the Dustin Business Center

Under the heading “Meet Our Partners”, your company logo will be displayed in a loop on screens serving our Business Center on Sveavägen 44 during our promotion of Dustin Expo in the three weeks leading up to it. Around 50,000 people pass the business center every day and your company logo will be displayed there for 21 days.

Direct advertising aimed at small and medium-sized businesses in and around Stockholm

Your company logo will be among the selected exhibitors displayed in the direct advertising mailout that we send during the first week in March to small and medium-sized businesses who visited the last Dustin Expo.

Your company logo is displayed in advertising on public transport

Your company logo will be among the selected exhibitors displayed in advertising for Dustin Expo in the underground, commuter trains and buses during the week before the fair. The VAC reach of this advertising campaign is over 800,000.

Your company logo is displayed on LED banners at Ericsson Globe

During the entire duration of Dustin Expo, your company logo will be among the selected exhibitors displayed on the main LED display system at the trade fair hall at Ericsson Globe.

Quarter page ad in the trade fair brochure

Your company will receive a quarter page ad in the trade fair brochure that is distributed onsite at Dustin Expo. You can decide on the content and design of the ad, and whether the same ad should appear in both the “company days” and “consumer days” brochures. The ad gives you the possibility to promote trade fair offers, competitions, product news, or to mention the appearance of an important person at your booth. Ad dimensions, width: 72.5 mm, height: 100.4 mm.

Exposure on the large-screen display at Ericsson Globe

During intervals in the timetable for the stage program, silent ads will be looped on the large-screen display at Ericsson Globe. As a way of promotion, your company will be allocated one minute of this content per interval. You can divide the time to display several shorter ads or run the same full minute ad.
Please note! Audio is not possible to accompany the content.

Live stage broadcasts from your booth

In connection with the seminars, we will broadcast live from your company booth, where a Dustin reporter will interview a representative from your company on a chosen topic. The interview will be shown on the large-screen display and the audio will be relayed via the stage sound system. This is the ultimate opportunity to promote your company and encourage visitors to come to your booth. The interview will be confirmed in advance.

Extra floor space for your booth

You can choose to have extra floor space near the entrance to the fair hall. This gives you the opportunity to catch visitors’ attention upfront and generate interest for your booth. For example, you can promote aspects of your program or run a competition that will encourage them to visit your booth. You could use music or other features to create an enticing atmosphere to showcase your company. Locations are selected on the layout.

Add on activities

Available to those have booked a small or large package.
Please note! Limited number; first-come, first-served basis.

Live stage broadcasts from your booth / 7500 SEK

In connection to the seminars, we will broadcast live from your company booth, where a Dustin reporter will interview a representative from your company on a chosen topic. The interview will be shown on the large-screen display and the audio will be relayed via the stage sound system. This is the ultimate opportunity to promote your company and encourage visitors to come to your booth. The interview will be confirmed in advance.

Extra floor space for your booth / 7500 SEK

You can choose to have extra floor space near the entrance to the fair hall. This gives you the opportunity to catch visitors’ attention upfront and generate interest for your booth. For example, you can promote aspects of your program or run a competition that will encourage them to visit your booth. You could use music or other features to create an enticing atmosphere to showcase your company. Locations are selected on the layout.

Seminar at the Dustin Business Center after the trade fair / 10 000 SEK

Your company has the possibility to hold a breakfast seminar for up to 30 people at the Dustin Business Center. Seminars are booked prior to the Expo, in conjunction with your registration for the fair. The seminar includes breakfast for participants (30 minutes) and 60 minutes presentation time. You will also receive assistance from a Dustin representative, as well as publicity in our events calendar.
Please note! Dustin is not responsible for marketing the event. We only assist in the registration process and publishing the event in our events calendar. To promote the event, you can publish the link in your channels. You are responsible for the content of the seminar. The seminar title, description, name and photo of the speaker should be sent to Dustin.

Exposure on the large-screen display at Ericsson Globe / 7500 SEK

During intervals in the timetable for the stage program, silent ads will be looped on the large-screen display at Ericsson Globe. As a way of promotion, your company will be allocated one minute of this content per interval. You can divide the time to display several shorter ads or run the same full minute ad.
Please note! Audio is not possible to accompany the content.

Mobile charging station / SEK 15 000

A charging station with 6 boxes and a 43 inch digital display that can be profiled according to your company profile (design work is made by you). The screen can be used for messages, advertising offers etc. The locations are selected from a plan sketch. The price is valid for all 3 days.

Message on stairs / SEK 25 000 per staircase

Make sure to be the one that catches visitors' attention as they go up the stairs. Here you have the whole staircase on which to build your message and are exposed to the visitors' eyes. Don't miss the chance to be seen here. The price includes assembly, disassembly and original handling.

Expo App Banner / 10 000 SEK

In the event app you have the opportunity to be seen directly by the users all times of the day. Your banner appears in the footer of the Exhibitors tab and makes you stand out among other exhibitors. Advertising starts 2 weeks before and continues 2 weeks after the fair.

Flags / 40 000 SEK

Flags can transform your logo into a dynamic flying reality. Included in the rate are 10 flags (100x500cm) at the entrance of Globen / roof top of Annexet and exposure for 3 days. Cost includes production cost and rigg and dismantling. Available to those who have booked booth size Ruby or above.

Podium at the entrance / 9000 SEK per podium / 3 days

Capture visitors' attention even before they reach the exhibition floor. By placing any product on one of our podiums, you will be seen by everybody entering the venue. You can place any product, magazine or other information material on the podium. The maximum width of the material is 1 m, as it must not protrude beyond the edge of the podium. Dustin is not responsible for any exhibited products.
The price includes foil on 4 sides + top, transport, assembly / disassembly and original handling.

Are you planning and preparing your participation at Dustin Expo 2020? This section is for you. Here you will find useful documents including the important dates to keep in mind and the technical information for your stand construction. We look forward to welcoming you!

Construction Information and Guidelines (PDF)

Goods Handling (PDF)

Area map (PDF)

Hotel With

Hotel With is located next to Dustin Business Center. A brand new and super modern hotel on Sveavägen in the heart of Stockholm. An innovative “Lean Luxury” hotel located below ground level with 106 well-designed rooms that are free from disturbing sunlight. They have spent a lot of time on design, material selection and technology to offer our guests a really comfortable living.

Book at discounted price

Enter the code DEXPO20 for a discounted price. Valid between 19–23 March 2020.
Click here, select date and search room.
Alternatively call: +46 8 30 30 50 and book directly with the hotel.

How to get to Dustin Expo

Metro green line 19 from Hötorget to Globen, about 12 minutes
Taxi about 250 SEK

Address

Hotel With Urban Deli
Sveavägen 44
111 34 Stockholm

Hotel Quality Globe

Quality Hotel Globe is located right by Ericsson Globe and Dustin Expo.

Book at discounted price

Enter the code Dustin Expo 2020 – 2040GR015039 for a discounted price valid 16–22 March 2020. Book your hotel room by phone +46 8 686 63 20 or email q.globe@choice.se.

Address

Quality Hotel Globe
Arenaslingan 7
121 26 Stockholm

Hotel Haymarket by Scandic

Hotel Haymarket by Scandic is located a few walking minutes from Dustin Business Center.

Book at discounted price

Enter the code Dustin Expo 2020 – 47209914 for a discounted price valid 19–21 March 2020. Book your hotel room by phone +46 8 517 267 00 or email haymarket@scandichotels.com.
Contact person: Caroline Renvall

How to get to Dustin Expo

Metro green line 19 from Hötorget to Globen, about 12 minutes
Taxi about 250 SEK

Address

Haymarket by Scandic
Hötorget 13-15
111 57 Stockholm

Hotel Scandic No 53

Hotel Scandic No 53 is located a few walking minutes from Dustin Business Center.

Book at discounted price

Enter the code Dustin Expo 2020 – 47209919 for a discounted price valid 19-21 March 2020. Book your hotel room by phone +46 8 517 365 90 or email mice.no53@scandichotels.com.

How to get to Dustin Expo

Metro green line 19 from Hötorget to Globen, about 12 minutes
Taxi about 250 SEK

Address

Scandic No 53
Kungsgatan 53
111 22 Stockholm